CANADA’S FAVOURITE GLUTEN-FREE MANUFACTURER CELEBRATES 30TH BIRTHDAY WITH NEW PLANT-BASED LINE-UP

Source: westerngrocer.com

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FOR IMMEDIATE RELEASE: MAY 10TH 2021, EDMONTON, ALBERTA, CANADA. Kinnikinnick Foods, North America’s first champion of gluten-free, allergy friendly-foods since 1991, has crafted more new plant-based baked goods designed for everyone in the family to share, intolerant, allergic or not.
Kinnikinnick’s re-brand to plant-based, free from egg & Top 8 allergens baked goods reflects growing trends in the specialty food sector; the growth in those wishing to eat a vegan diet; approx. 3% of Americans today compared to 0.5% in 1978. There’s also an increase in the rate of food allergies worldwide from around 3% of the population in 1960 to around 7% in 2018. All new products are now free from the Top 8–wheat, dairy, nuts, peanuts, soy, sesame, fish, & now egg. That’s a range of 42 products.
Appropriately, celebrating Kinnikinnick’s 30th, the first new flavour is Birthday KinniTOOS® Sandwich Crème Cookie. New Cinnabun Fun & Mint Magic flavours bring the full line up to six including Chocolate, Fudge & Vanilla. The new cookies are launched to online customers in a Special Edition trio pack, FREE when they order free home delivery from mid Aug.-Sep. Grocery store distribution in 220 g/8 Oz packs to thousands of stores in Canada & the US follows.
Jerry Bigam, Kinnikinnick’s CEO sums up the shift; “Since we started baking for those with celiac disease in 1991, we’ve responded to customers & removed allergens one after another. Our goal has always been to provide safe & scrumptious baked goods, free from risk & worry. This is the next step”.
Other new products soon to be released include Artisan Dinner Rolls, Baguettes & a Premium Wide Loaf, cementing the company’s position as a leader in new bread & bun development. Crusty & crunchy outside, soft & fluffy inside. Vitamin & mineral enriched.
There’s also a stove-top Traditional Stuffing Mix, just add water, ready in minutes, on shelves in time for Thanksgiving. Garlic & Herb Croutons for soups & salads hit shelves in Spring 2022.
One of Kinnikinnick’s most popular products is completely reformulated. Now called Traditional English Muffins & as close to the ‘real thing’ as it gets. A crunchy crust & a soft middle to soak up butter & jam.
All new products continue Kinnikinnick’s commitment to healthy, allergy-friendly foods made with whole cane sugar, sustainable palm oil, non-GMO ingredients, free from artificial flavours, colours & preservatives.
ABOUT KINNIKINNICK FOODS LTD. Based in Edmonton, Alberta, Kinnikinnick Foods has been crafting safe & scrumptious gluten-free baking since 1991. The company is committed to serving those with celiac disease & food allergies, so they can share the best things in life with family & friends, free from risk & worry. All products are produced in two dedicated, BRC, Kosher & GFCP-certified facilities, gluten & allergen free. Still family-owned, Kinnikinnick is sold in over 15 000 stores across N America as well as internationally in Panama & Thailand, amongst others. For more info. visit www.kinnikinnick.com
Media Contact: Marina Michaelides | +1 (780) 940 5669 | marina@kinnikinnick.com

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