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The pandemic has changed how consumers shop and convenience stores have had to shift operations to accommodate the changes. Commuter traffic has been down as many people are working remotely and consumers are shopping their c-store a little differently, purchasing different items at different times. Consumers are looking to c-stores as a retail shopping destination where they can get quality items along with everyday essentials, while getting in and out quickly.
Cargill is partnering with c-store operators to help them drive traffic with their foodservice offerings. It brings value to the convenience store channel providing innovative products and digital resources designed for c-stores consumers and operators through a newly launched content hub.
The Cargill digital content hub provides resources and solutions for c-store operators including consumer and culinary insights, menu ideas and a podcast series featuring interviews with industry experts. The content hub is geared to help c-store operators become a retail destination by providing quality prepared foods and labor-saving ideas and much more.
According to recent Cargill research, consumers want craveable and indulgent food items from their convenience store along with freshness, a wide variety of menu items and fast/quick options. Cargill is continuing to create menu innovations that can help c-stores gain additional traffic to their locations.