The Monterosa tomato specialty from Semillas Fito has been awarded as the best natural and organic product at the World Food Innovation Awards. These awards, organized by FoodBev Media in collaboration with IFE, have celebrated innovation and excellence in the global food industry for more than ten years and are internationally recognized as the most credible and influential awards in the food and beverage industry.
Monterosa is one of the few tomato brands recognized by consumers due to its rustic appearance and its guaranteed intense flavor throughout the year. 80% of consumers rate the Monterosa tomato as a premium brand.
According to the jury of the contest, “the pandemic has increased the consumption of fresh fruits and vegetables, as people are looking to stay healthy and opting for home meals. A product like the Monterosa tomato, which contributes to both trends, must be celebrated and tasted.”
The Monterosa tomato has a herbaceous, sweet, and fruity aroma that helps it taste like the tomatoes from long ago. It is the perfect ingredient to use in delicate dishes made of natural ingredients. This tomato also has properties that enrich the Mediterranean diet.
Faithful to its purpose of transforming agriculture by providing sustainable and profitable solutions, Semillas Fito offers Monterosa exclusively to specialized farmers that produce both conventional and organic agricultural products in several countries in Europe, America, Asia, and Australia.
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