Three new FreshCo locations coming to Alberta

Source: westerngrocer.com

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The FreshCo rollout in Western Canada continues with the discount banner’s three new locations in Alberta confirmed.

Opening in Alberta in Winter 2021/2022:

  • FreshCo Downtown Fort McMurray, Fort McMurray, AB

Opening in Alberta in Spring 2022:

  • FreshCo Jasper Gates, Edmonton, AB
  • FreshCo Lewis Estates, Edmonton, AB

Two of the locations are currently Safeway stores and one is a Sobeys store. Downtown Fort McMurray will close for renovations and construction in Summer 2021 and re-open as FreshCo in Winter 2021/2022. In Edmonton, Jasper Gates and Lewis Estates will close for renovations and construction in Fall 2021, and re-open as FreshCo in Spring 2022.

The pharmacy locations will remain open during the renovations. Throughout construction, our Safeway and Sobeys pharmacy teams will continue to serve customers in temporary pharmacy locations that will be conveniently located at or nearby the current locations. The new FreshCo locations will open with pharmacy departments where customers can expect the same great service from our great pharmacy team. There will be no interruption in patient care or customer files.

At FreshCo, we are committed to providing our customers the freshest foods at a price that can’t be beat. Our customers have access to both local and international fresh food items and produce, as well as a variety of multicultural foods. FreshCo’s low prices and diverse product offering will help customers in our communities make every dollar count.

All of our new FreshCo stores in Alberta will offer customers three guarantees:

  • Lowest price guaranteed: We price match
    • Double fresh guaranteed: We will replace AND reimburse a product if our customers are unsatisfied
    • In-stock guaranteed: We will give customers a rain check + 10% off

We look forward to sharing our FreshCo discount shopping experience with customers and employees in Alberta and serving the local communities. We will share opening dates as they are confirmed.

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