McCain forms new business unit to support regenerative agriculture

McCain Foods has launched a new business unit to support food companies, landowners and farmers and the adoption of regenerative agricultural practices.

Called Presia Ag Insights, the new business unit uses digital technologies that help farmers and other crop suppliers better evaluate and predict crop yields, optimize harvest timing and enhance on-farm sustainability practices.

McCain says the business uses satellite-based, data-driven intelligence that it says will accelerate the future of farming and foster the monitoring and adoption of regenerative agricultural practices by stakeholders across the agriculture sector.

“Launching Presia advances McCain’s innovative agriculture agenda, providing an opportunity to build off the expertise we have developed in potatoes to offer leading capabilities to other food businesses and farmers,” says Peter Dawe, chief growth and strategy officer at McCain Foods. “It is driving data intelligence that is helping us change the way we grow a potato.”

Based in Ontario and Eastern Canada, the Presia team is comprised primarily of data scientists and software developers, with nearly a decade of experience working with crop-monitoring technologies on potatoes.