AirAsia’s B2B fresh produce platform to set up warehouse in Sabah state capital

Source: Fresh Plaza

AirAsia’s fresh produce e-commerce platform, airasia farm, is intending to set up a 557m2 warehouse in the city of Kota Kinabalu, the second quarter of this year. The warehouse will serve as a three-in-one Digital Agri Centre, functioning as a cold chain facility, office space and training space for farmers and small and medium enterprises in Sabah, airasia farm CEO Joanna Ibrahim told the media on yesterday.

When completed, the warehouse will be able to accommodate tons of fresh produce and can also be utilized as a quality control measure. By sorting and distributing fresh produce with cold chain services to ensure freshness and readily available stocks to avoid losses through supply disruptions, she said it would also help ensure food security.

Launched in June, airasia farm enables farmers to connect directly to businesses and eliminate middlemen. It started operations in Sabah in November with the objective of making the state a leading agriculture export hub in Asia.