Aldi knocks 30% off prices for ‘packaging imperfections’ in food waste bid | News

Aldi store

Aldi is cutting prices of products with packaging imperfections in an effort to reduce food waste.

The discounter is knocking 30% off the price of products such as rice, pasta, cereal and tinned food where “the packaging is imperfect”, it said today.

The initiative has been launched in all of Aldi’s 920 UK stores, with price reduction stickers indicating the discounted products.

The reduced items will vary from store to store and be sold on a first-come, first-served basis, Aldi said.

Read more: Wrap report shows food waste slashed by 250,000 tonnes

“Shoppers hunting for the best deals already head to Aldi for the lower prices, but our latest reductions will help customers find even more bargain,” said Aldi MD of buying Julie Ashfield.

“Not only that, but these discounts also help us to reduce food waste – an urgent issue which we are committed to tackling.”

Like other supermarkets, Aldi is working towards halving food waste levels by 2030. In January this year, the discounter began marking down perishable products such as fruit & veg by 75% on their last day of life in all stores.