BrandSpark Offers WGB Readers Free Entry to Best New Product Awards

BrandSpark Best New Product Awards

Photograph: Shutterstock

WGB has partnered with the Best New Product Awards (BNPAs) to provide retailers and suppliers with the opportunity to enter their products in the 2022 Best New Product Awards at no cost. Nominees will be featured in Newsweek magazine.

Conducted by BrandSpark International, a Toronto-based independent market research firm that works alongside many of the largest consumer goods brands in the world, the BNPAs has recognized thousands of new products, from hundreds of different manufacturers and categories for over 10 years in the U.S. It is research-backed, jury-free and 100% consumer-voted.

Retailers are encouraged to enter their best private label products for consideration. Once a retailer or supplier enter a product in the awards program, consumers who have tried the product then score it based on their experience. The product with the best score in the category is crowned Best New Product.

Until the end of September, any new beauty, food and beverage, health, household, children or pet product launched after July 1, 2020, can enter for free (a $1,000 value) by mentioning Winsight Grocery Business.

Products that are entered in the awards program are guaranteed exposure in a nominees feature on (BNPAs consumer media partner), says BrandSpark. Entered products also receive a Best New Product Award nominee seal for immediate use. The seal can be used until the Best New Product Award winners are released at the end of January 2022.

Retailers and suppliers with winning products have the option to pay a winner’s fee to access a multimillion-impression national public relations campaign and the Best New Product Award seal, notes BrandSpark. In addition to guaranteed product exposure in Newsweek, other opportunities include mention in a nationally distributed press release on PR Newswire announcing the winners; inclusion in a BrandSpark e-blast to its database of over 86,000 consumers; earned television opportunities on local morning shows across the country; and earned mentions from media that cover the winners editorially.

The Best New Product Award winners seal can be used in all marketing communications of that product indefinitely. The seal is measured to have increased sales in-store up to 47%, and in digital 6%, says BrandSpark, which further supports winning products through its Shopper Army.

To access this offer, contact Kim Diamond ( for the entry form.



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