Purina is promoting safety on dairy farms by giving away free safety vests through their Be Safe. Be Seen. campaign.
From March 8 through April 8 Canadian dairies can claim up to two safety vests, in various sizes including kids, at Purina ProActiv on Facebook while supplies last.
“While a safety vest may not prevent every accident, it is a constant reminder for us all to continually talk and think safety,” says Julie Abrahamzon, Cargill North America Commercial Director, Dairy. “At Cargill, getting everyone home safely to their loved ones at the end of the day is our number one priority. Nothing comes before safety. We want to help instill that same commitment to safety across our industry by encouraging people to be safe by being seen.”
Statistics from 2012 pointed to 85 farm-related fatalities per year across Canadian agriculture.
The company says that for a variety of reasons, safety vests really have not been a part of the Canadian agriculture landscape. With this in mind, the company decided to meet that need by making vests easily accessible and starting an online conversation that safety vests should be an everyday part of farm attire.