‘Gen Y and Z will prefer organic table grapes in eco-friendly packaging’

Source: Fresh Plaza

Andriy Yarmak is an economist at the Investment Centre of the Food and Agriculture Organization of the United Nations (FAO). During a virtual training on the effective organization of promotion and packaging of fruit and vegetable products for exports, he put forward the claim that, although the demand for table grapes is growing YoY globally, this demand is growing only for high-quality table grapes, for which consumers are willing to pay more.

Andriy Yarmak noted that there is currently no demand for non-premium fruit in the EU countries. This is especially true for countries from the so-called EU-15 bloc.

East-fruit.com quoted the economist as saying: “It is also important to know that consumers appreciate ​​the convenience of consumption. With regard to grapes, this means seedless varieties with large grapes.”

Furthermore, consumers are increasingly paying attention to the environmental friendliness of the product and its packaging, as well as to the sustainability of the production and sales system.

It is also important that today’s consumers of the so-called generations Y and Z have completely different values ​​in consumption – it will be extremely difficult to sell non-organic products in non-ecological packaging to them. They will make mainly online-purchases, and not with the keyboard or application, but through a voice assistant, such as Amazon Alexa,” Andriy Yarmak explained.

At the same time, expert highlighted that organic is the fastest growing segment of table grapes. However, producing them is more difficult, as it requires high-tech production. In addition, preservation of such table grapes is also much more difficult comparted to a product cultivated in a conventional way.

Photo source: LinkedIn.com