Launch of the brand “Bon&Engagé”

Source: Fresh Plaza

“A clear response to better eating: products that are always more responsible, accessible and tasty…for everyone’s pleasure!” That is the promise made by “Bon&Engagé” (good and committed), the Pomona Group’s new own brand, shared with TerreAzur, PassionFroid and EpiSaveurs.


With this new transversal brand, the Pomona Group concretizes its commitment to developing and promoting access to better and responsible food.

In order to build this offer, the teams of the Pomona Group work with their suppliers and producers in an exclusive initiative to continuously improve, based on the following commitments:

. Selecting the right products and ingredients,
. Limiting the presence of additives and ultra-processed ingredients as much as possible, and eliminating artificial flavors,
. Improving the nutritional quality of the recipes,
. Promoting the French and local sectors,
. Promoting sustainable fishing and responsible breeding,
. Acting for ecological transition, agro-ecology in particular.

Built on a dynamic of progress, the brand “Bon&Engagé” will be launched gradually and enriched progressively in order to allow restaurant professionals, especially from collective catering, to compose complete “Bon&Engagé” menus from starter to dessert, all year round. Some of the references will also contribute to the implementation of the EGalim law.

The first fruit and vegetables will be available at TerreAzur from April 2021, followed in June by cold and warm starters, cold cuts, ready-made meals, seafood products and frozen desserts at PassionFroid. The grocery products will be sold by EpiSaveurs from the beginning of 2022.

About the Pomona Group
With 10,500 employees and a revenue of [1].5 billion euros [1.8 billion USD] in 2020, the Pomona Group is a major player in the delivered distribution of food and non-food products to professionals of the out-of-home catering and local food retail sectors.

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