The plant-based brand will offer consumers with meat-free burgers, ground, breakfast sausages and sausage patties in 130 Metro stores province-wide
TORONTO, April 19, 2021 – Meatless Farm, the plant-based brand helping individuals reduce meat consumption in an environmentally friendly and healthy way, is excited to announce that they have partnered with Metro to offer their full range of meat-free products to consumers across Ontario. Meatless Farm’s core retail products, including meat-free burgers, ground, breakfast sausage and breakfast patties are now available in 130 locations across the province.
Meatless Farm’s products are 100 per cent plant-based, gluten free, high in protein and made using the highest-quality, non-GMO ingredients available. Since first launching in the United Kingdom in 2018, the brand’s internal team of chefs, nutritionists and food scientists have worked to develop a high-quality range of plant-based meat alternatives full of taste and texture. The burgers and breakfast products launching in Canada are made using a next-generation soy-free, completely pea-based recipe free from all major allergens. All products have fewer calories, fat and saturated fat than their meat counterparts.
“At Meatless Farm, we are committed to making it as easy as possible for consumers to swap out meat for healthy, plant-based alternatives, without requiring them to compromise on taste or texture,” said Darcy Peters, vice president of sales, Meatless Farm Canada. “We are proud to partner with Metro in Ontario to bring their customers high-quality and delicious pea protein meat alternative products that can be enjoyed at any meal, whether that be breakfast, lunch or dinner. As one of Canada’s leading grocery chains, Metro will introduce an entirely new market of Ontario consumers to the high-quality, delicious products that Meatless Farm is known for internationally.”
This launch reflects changing consumption habits among Canadians. In research conducted in early 2020 with online Canadian members of the Angus Reid Forum, Meatless Farm found that one-third (33 per cent) of respondents made a resolution to reduce meat consumption within the year. Additionally, the survey found that 77 per cent of Canadians understood the damaging environmental impact of eating meat, yet only 38 per cent decreased meat consumption to reduce their carbon footprint. Launching this diverse product offering provides consumers with the flexibility and choice to make this change.
“We’re pleased to partner with Meatless Farm and to introduce their line of plant-based products across Ontario,” said Andre Gagne, vice president, fresh merchandising, Metro. “Our customers are always on the lookout for health-conscious, environmentally friendly and tasty meal options. Meatless Farm has done significant research into the needs of consumers and perfected its product over many years, demonstrating their commitment to providing a high-quality product that all consumers will love. We are confident that Meatless Farm’s product line will be very popular with our customers and can’t wait to hear their feedback.”
Metro Ontario is the latest Canadian retailer to carry the popular line of Meatless Farm products and the first to bring its meat-free breakfast sausages and sausage patties to Canada.
About Meatless Farm
Meatless Farm is a plant-based protein company known for its meat-free burger patties, meatless ground and sausage products. Almost indistinguishable from meat in terms of taste and texture, Meatless Farm’s products are 100 per cent plant-based, gluten-free and made using the highest-quality, non-GMO ingredients available. The company launched in the UK in 2018 and has since expanded into Europe, the US, Canada and the UAE. The company was founded by Morten Toft-Bech, after he and his wife discovered the difficulty of preparing quick and easy protein-filled meals for their family, who follow a predominantly plant-based diet.