The National Frozen & Refrigerated Foods Association (NFRA) has announced the winners of the Golden Penguin Awards for its 2021 annual promotions including March Frozen Food Month, June Dairy Month and Summer Favorites Ice Cream & Novelties.
NFRA said the promotions help the industry drive traffic in the frozen food and dairy aisles and increase sales for many categories and brands. In recognition of those efforts, NFRA has awarded 48 Gold awards and 27 Silver awards for March Frozen Food Month, 22 Gold awards and 25 Silver awards for June Dairy Month, and 31 Gold awards and 45 Silver awards for Summer Favorites Ice Cream & Novelties.
In the June Dairy Month competition, Albertsons Safeway Southwest (Phoenix); Brookshire Grocery (Tyler, Texas); Chris’ Food Center (Sandstone, Minn.); Giant Food (Landover, Md.); and Weis Markets (Sunbury, Pa.) shared Gold recognition for Overall Marketing Campaign Retailer.
The Ice Cream & Novelties month competition awarded Goldin the Overall Marketing Campaign Retailer category to Albertsons Safeway Southwest; Babbs Supermarket (Spencer, Ind.); Chris’ Food Center; Giant Eagle (Pittsburgh); Giant Food (Hayattsville,Md.); and Jungle Jim’s (Fairfield, Ohio).
See the complete list of winners for all three promotions.
The Golden Penguin Awards provide an opportunity for companies to be nationally recognized for excellence in merchandising and marketing frozen and refrigerated foods. Following the cancellation of the 2021 NFRA Convention, the winners will be recognized on the association website.
The highest scoring entry in each of the Overall Marketing Campaign sub-categories will be revealed as Top Marketers Oct. 19, on the website. Silver awards are typically presented at the local level at appropriate frozen and refrigerated food association meetings.
NFRA’s Golden Penguin Awards program features 10 categories that reflect today’s marketing practices, including: In-Store Display, In-Store Event, Community Involvement, Social Media Campaign, Private Brand Campaign and Overall Marketing Campaign with sub-categories for Retailer, Wholesaler, Manufacturer, Sales Agent and Local Association. Plus, the Top Marketer Awards honor the best of the best – the highest scoring entry in each of the Overall Marketing Campaign sub-categories is named the Top Marketer.
Retailers, wholesalers, manufacturers, sales agents and associations of any size can enter any category applicable to their business. Entries are judged on their own merit taking into consideration organization size and program budget.
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