Package design award recognizes work on avocado variety

Source: Fresh Plaza

Moxxy Marketing has been honored with a 2021 Packaging Design Award from Graphic Design USA (GDUSA) for its work with WP Produce on design of a two-count bag and merchandising display bin to promote its Desbry® Tropical Avocados in retail grocery stores.

“It’s always an honor to be recognized for great design, but this award is particularly special,” said Karen Nardozza, Moxxy’s president and CEO . “We’ve been working passionately for several years to help WP Produce expand sales and distribution of its Desbry Tropical Avocados—an amazing fruit with very little awareness outside Florida and the North East U.S.”

“Moxxy’s designs for the bags and merchandising display bins needed to achieve multiple goals,” said Chris Gonzalez, vice-president of sales for WP Produce. “Not only to establish our premium Desbry brand at retail and increase Tropical Avocado awareness throughout North America, but to also demonstrate to retailers our dedication in supporting this item in their stores by educating shoppers about this unique fruit, and inspiring purchase and trial with recipes and usage tips.”

“Moxxy’s designs have helped us develop new opportunities with major retailers across the U.S. and Canada, including in California, Texas and other western states where Tropical Avocados are practically unknown,” said Gonzalez. “Through our partnership, the fruit is taking off both with retailers and foodservice companies.”

Karen Nardozza, Moxxy’s president & CEO (left); Chris Gonzalez, vice-president of sales for WP Produce (right). 

For nearly six decades, GDUSA has sponsored design competitions that spotlight areas of excellence and opportunity for creative professionals. The GDUSA Package Design Awards recognize the value of package design that is both attractive and strategic.

Reflecting the continuing importance of package design, more than 2,200 entries were received overall this year — one of the biggest totals ever despite this tumultuous year — and a highly selective top ten percent were selected as winners.

“Package design is more critical than ever, and the depth and breadth of our annual competition reflects that,” said Gordon Kaye, GDUSA Editor. “In this era in which audiences are fragmented, communication is cluttered and brand loyalty is challenged, package design is uniquely positioned to advance the brand promise, inform and persuade and to forge an emotional connection at the moment of truth.”

This is the 58th anniversary of the GDUSA Packaging Design Awards. A showcase of all this year’s winners will be published in print and online in April.

For more information:
Karen Nardozza
Moxxy Marketing
Tel: +1 (831) 222-3935