Plant-based nutrition firm Pulsin acquired in £7.5m deal

The transaction included 100% of the share capital of the Gloucester-based manufacturer, with the entire Pulsin team to join S-Ventures. Simon Ashburner will continue as managing director of Pulsin and will join the S-Ventures senior executive team.

Commenting on the deal, S-Ventures chief executive Scoot Livingston said: “We are delighted to welcome the Pulsin team to the S-Ventures family and look forward to accelerating the progress Pulsin has made in establishing itself as a prominent brand in this space. ​

Reinforcing the business ​

“Pulsin is an important acquisition for S-Ventures and reinforces our brand presence, total infrastructure and opportunity for synergy.”​

Pulsin formulates and produces plant-based products under its own brands as well as for third parties from its specialised facilities in Gloucester. The manufacturer had gross sales of about £7.05m in the 12 months to 30 April 2021 and about £1.2m of net debt as at that date.

The acquisition of Pulsin will add to S-Ventures’ growing influence in the health and wellness foods category and followed the acquisitions of probiotic chocolate brand Ohso Chocolate and plant-based snacking company We Love Purely earlier this year.

Developing in the UK ​

Simon Ashburner, Pulsin managing director, added: “We are delighted in the successful sale and move to S-Ventures and look forward to further developing the brand in the UK and internationally.”​

Last month saw a number of acquisitions within the food and drink manufacturing industry.