What is the paper wine bottle?

The new, sustainable paper bottle has already been selected by Ocado and consumers will be able to add it to their baskets this month. 

When in Rome has collaborated with alt-format experts Frugalpac, the British sustainable packaging company, to launch the new bottle.

In July 2020 Frugalpac revealed the new it had launched its new recyclable wine and spirits bottle​ calling it “the biggest innovation for wine and spirits” ​since the glass bottle 

Single-use glass bottles and their transportation are two of the biggest contributors to a wine’s carbon footprint, making up 39% of the overall wine industry’s carbon emissions, When in Rome said. 

Recycled paper

“Our paper bottles are made from 94% recycled paper and have a carbon footprint 84% lower than a single-use glass bottle,”​ said Rob Malin, founder of When in Rome.

“The Frugal Bottle combines all of the eco advantages of our bag-in-box format with the obvious advantage that it has the same shape, capacity and price point of other premium brands still being sold in single use glass bottles.”

Last year When in Rome went public with their climate footprint with the help of sustainability experts, Carbon Cloud.

“This was just the start of our commitment towards radical transparency on the climate impact of our business activities,” ​added Malin.

“With the launch of our new paper bottle, we feel we’re really making our mark on the industry, particularly when it comes to encouraging others to follow in our footsteps towards a more sustainable future.”

Source: foodmanufacture.co.uk