Of the 300 million tonnes of grains, Indian farmers produce, only a third reaches the big, traditional mandis. The inability to store their produce often means farmers have to sell it at lower prices when the market is flooded with fresh arrivals during the procurement season. Can the ability to time the market help farmers increase their income. Prasanna Rao, the CEO of Arya, India’s largest post harvest firm tells Field Notes why and how it is possible.
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Edit: V Nivedita
Source: thehindubusinessline.com