Quebec’s greenhouse producers are making strides towards self-sufficiency

MONTRÉAL — As a result of COVID-19, the Government of Quebec has re-examined its priorities in order to promote economic recovery. Among these priorities is food self-sufficiency. Being able to eat locally, year-round is a viable option and this is the objective that Quebec’s greenhouse producers and the Government of Quebec have set for the province.

Local companies such as Les Productions Horticoles Demers, Les Herbes Gourmandes, Serres Royales, Serres Toundra, Excel Serres, and Hydroserre are striving to contribute to Quebec’s food self-sufficiency by increasing the production of greenhouse fruits and vegetables. In collaboration with Aliments du Québec, Hydro-Québec, Desjardins Entreprises, and Les Industries Harnois Inc., these compagnies are launching a promotional campaign aimed at highlighting Quebec’s greenhouse fruits and vegetables.

The campaign promotes awareness among the consumers regarding the need to purchase fresh, organic, high-quality produce locally, year-round. The primary objectives of this campaign are to increase awareness regarding the distinctive advantages of Quebec’s greenhouse fruits and vegetables and improve the identification of those at the retail level.

In accordance with the government’s commitments, greenhouse producers intend on doubling the production of greenhouse fruits and vegetables over a five-year period.

“We are very pleased to meet Quebec’s demand for fresh, organic, and high-quality produce. With this promotional campaign and the support of our partners, we want to make greenhouse fruits and vegetables prominent for Quebec consumers throughout the year,” explained Sylvain Terrault, President of Hydroserre, on behalf of the companies involved in the campaign.