Givaudan announces the development of Customer Foresight

Givaudan wants to help businesses differentiate themselves from their competitors and co-create winning food solutions using its Customer Foresight platform.

Aligned with its ambition to shape the future of food, Givaudan’s Customer Foresight futurescaping platform will use big data, artificial intelligence technology and Givaudan’s expertise to co-create food experiences with customers and meet the ever changing needs of consumers.

According to Givaudan, with the food and beverage industry facing profound disruption driven by rapidly changing consumer and customer needs – from enabling mindful and planet-friendly diets to providing more nutritious food choices and helping consumers achieve their wellbeing goals – the industry must think differently to address this transformative shift.

The intention of Givaudan’s Customer Foresight is to help food and beverage companies deliver on these unmet needs and vast expectations.

Louie D’Amico, president taste & wellbeing, Givaudan said: “Customer Foresight can help anticipate tomorrow’s challenges and untangle the future of consumer expectations. Its power is found in the combination of external mass data and proprietary Givaudan information, that is harnessed into highly valuable insights through AI, along with the in-depth knowledge of the food ecosystem that our experts bring to the equation.

“This holistic approach, combining technologies and human expertise, will allow our customers to address the full scope of future consumer needs.”

At the heart of Customer Foresight is a proprietary digital engine that enables and empowers Givaudan’s experts in their consideration of the future. By partnering with Givaudan, customers will be able to detect signals and emerging trends to anticipate future potential outcome scenarios, opening opportunities to enhance the current development processes.

Givaudan’s Customer Foresight is currently being piloted in two test markets ahead of its launch in 2023.

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