Hip Pop expands gut health range with Apple Cider Vinegar Soda

Functional drinks brand, Hip Pop, has launched the first in its new range of Apple Cider Vinegar Sodas.

Initially available in Ginger, Turmeric and Black Pepper flavour, with an additional Peach and Mango flavour to be launched in May 2022, the new Apple Cider Vinegar Soda is a low-sugar gut health drink, rich in prebiotics and probiotics.

With each 330ml can containing less than 30 calories and a full tablespoon of Apple Cider Vinegar, proven to help improve digestion and boost immunity, Hip Pop believes its new Apple Cider Vinegar Soda range will quickly dominate the UK gut health drinks market. It is set to be listed by several retailers within the coming months. 

The Apple Cider Vinegar Soda follows the recent launch of Hip Pop’s CBD infused kombucha, which contains all the brand’s original kombucha, with the added bonus of 100% plant-based CBD.

Originally launched in 2019 as ‘Booch & Brew’ by friends Emma Thackray and Kenny Goodman, Hip Pop has gone from strength to strength over the last 12 months, having also secured listings with Health Store and prestigious retailer, Harrods. 

Discussing the new product launch, Emma Thackray said: “Although Apple Cider Vinegar (ACV) based products are heavily consumed in the States, there is less awareness around the health benefits of ACV in the UK. 

“We are, therefore, incredibly excited to expand the Hip Pop range with the launch of our first Apple Cider Vinegar Soda flavours and hope that our customers – old and new – enjoy it as much as we do.”

Headquartered in Cheshire, Hip Pop is committed to brewing ‘gut lovin’ drinks’ that taste good, do good and look good. 

Having doubled its headcount over the last 12 months, the brand has been recognised for its superior brewing quality by multiple industry awards, including two stars at the Great Taste Awards. 

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