Ferrero Rocher Launches Its First-Ever Premium Chocolate Bars

All-New Bars Now Available in Canada in Four Flavours

TORONTO, May 24, 2022 – Marking a first in the brand’s history, Ferrero Rocher® is entering the premium chocolate bars category with the launch of the all-new Ferrero Rocher 90g bars. Available in four flavours, and inspired by Ferrero Rocher’s iconic pralines, the new sophisticated chocolate bars are made of carefully selected ingredients, combining crunchy hazelnut pieces, smooth chocolate, and exquisite creamy fillings into distinctive layers of textures and a unique shape. With Ferrero entering the premium chocolate bars category, the brand is reinforcing its competitive position while offering Canadians a new way to experience Ferrero Rocher.

“Loved by generations, Ferrero Rocher is a leader across many premium chocolate categories, especially during key holidays and gatherings,” says Maureen Romansky, Senior Marketing Director, Premium Chocolate, North America. “With the launch of our new Ferrero Rocher bars, Canadians can now enjoy the irresistible taste of Ferrero Rocher pralines whenever they choose to celebrate the moment, one square at a time.”

Offering premium taste for everyday moments of self-indulgence, Ferrero Rocher bars are now available in Canada at all major retailers, and can be enjoyed in four delicious flavours:

• Milk Hazelnut
• Dark Hazelnut
• White Hazelnut
• Dark Hazelnut & Salted Caramel

With decades of experience in crafting unique taste and sensorial experiences, a team of 50 Ferrero chocolate experts trialed more than 300 recipes over three years before finding the desired balance of taste and textures for the new bars. The unique dome shape on top of the square recalls the distinctive shape of the iconic Ferrero Rocher praline and invites you to discover the delicious layers inside.

For more information on the launch of Ferrero Rocher bars, please visit our website.

About Ferrero
For over 70 years, Ferrero has created products loved by generations. We’ve grown from a bakery in Alba, Italy into the third largest confectionery company in the world. Ferrero entered the North American market in 1969 and continues to spread joy with Ferrero Rocher®, Nutella®, Kinder®, Tic Tac® and Fannie May® chocolates.

We are a family-owned company with 3,000 employees in eight offices and ten plants and warehouses in North America, including a cocoa processing plant in Brantford, Ontario and a planned chocolate processing factory in Bloomington, Illinois. Instilled in every aspect of our business is the entrepreneurial spirit of our founders, and their passion for quality, creativity, and innovation. Follow @FerreroNACorp on Twitter and @FerreroNACorp on Instagram. www.ferreronorthamerica.com.