Nutella Expands Its Presence in Canada with the Launch of Nutella B-ready

Canadians Can Now Enjoy Their Love of Nutella Anytime, Anywhere

TORONTO, May 30, 2022 – Nutella B-ready has officially launched in Canada. As a leader in the category, Canadians have enjoyed the great taste of Nutella in a jar for years. With the tagline ‘love it in a jar, try it in a bar’, Nutella B-ready aligns with consumers’ busy lifestyles and conveniently lets fans take their love for Nutella anywhere they go. Nutella B-ready is a delicious snack bar with a crunchy wafer shell baked to perfection, filled with the hazelnut taste of Nutella, and sprinkled with puffed crisps – the perfect break-time snack anytime of the day.

“Nutella has been a staple on Canadian breakfast tables for decades, and now we’re offering a delicious and convenient snack for between meals,” said Joanne Farber, Marketing Director, Nutella, Ferrero Canada. “With the launch of Nutella B-ready, we’re expanding our reach within the portable snack category, bringing the great taste of Nutella to those who already love it and to those who are looking to try it.”

At the 2022 Sweets & Snacks Expo, Nutella B-ready received the Most Innovative New Product Award in the Gourmet and Premium Snacks category. Winners at the confectionery and snack industry event were selected from more than 300 new product award entries across nine candy and snack categories.

A delicious, portable snack, Nutella B-ready has been a fan favourite in Europe since 2017. The launch in Canada marks the newest market innovation since the introduction of Nutella & Go! in 2014. Available nationally at all major retailers, Nutella B-ready comes in packs of 6 individually wrapped bars with a MSRP of $4.49. For more information, please visit: Nutella® B-ready | Nutella®.

About Ferrero
For over 70 years, Ferrero has created products loved by generations. We’ve grown from a bakery in Alba, Italy into the third largest confectionery company in the world. Ferrero entered the North American market in 1969 and continues to spread joy with Ferrero Rocher®, Nutella®, Kinder®, Tic Tac® and Fannie May® chocolates. Ferrero Group expanded its portfolio in 2018 with the addition of Butterfinger®, CRUNCH®, Baby Ruth®, 100Grand® and other legendary chocolate brands.

We are a family-owned company with 3,000 employees in eight offices and ten plants and warehouses in North America, including a cocoa processing plant in Brantford, Ontario and a planned chocolate processing factory in Bloomington, Illinois. Instilled in every aspect of our business is the entrepreneurial spirit of our founders, and their passion for quality, creativity, and innovation. Follow @FerreroNACorp on Twitter and @FerreroNACorp on Instagram. www.ferreronorthamerica.com.