Struggling developers in China have started taking payment for homes in watermelons, peaches and other agricultural produce, state media reported Sunday, as they attempt to lure buyers deterred by a property market slump.
China’s housing market has been hit by a slowing economy and debt crisis precipitated by a government ban on builders taking deposits before construction begins on a project.
One developer in the eastern city of Nanjing said it would accept truckloads of watermelons worth up to 100,000 yuan as down payment from local farmers, state-run China News Weekly reported.
In the nearby small town of Wuxi, another developer was taking peaches as payment, the magazine said.
Homebuyers in Qi county, a major garlic-producing region in central China’s Henan province, can exchange their produce at three times the market price to settle part of their down payment.
Accepting crops at inflated prices has allowed developers to offer steeper discounts on homes than permitted by local governments while tapping into an underserved market.
“On the occasion of the new garlic season, the company has made a resolute decision to benefit garlic farmers in Qi county,” homebuilder Central China Management said on social media in late May.
About 30 properties had been sold since the garlic campaign was launched, it added.
Home sales in China measured by floor area have slid for 11 consecutive months and were down 31.5 per cent in May compared to the same month last year, official data shows.
Homebuilder Central China Management said on social media in late May: “On the occasion of the new garlic season, the company has made a resolute decision to benefit garlic farmers in Qi county.
We are helping farmers with love, and making it easier for them to buy homes.”
The AFP report mentioned that in the nearby small town of Wuxi, another developer was taking peaches as payment, the magazine said.
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.
As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.
Support quality journalism and subscribe to Business Standard.
Digital Editor
business-standard.com