Own the Change SIAL Paris Brings World Food Industry Together

At a time of transitions, reinventions and global social responsibility, SIAL Paris is reaffirming its ambition: to unite the food ecosystem around the major transformations at work in the food industry. This new edition, placed under the sign of novelty, will be held from October 15 to 19, 2022 at Paris Nord Villepinte.

SIAL Paris brings together in one place the best of the international food industry. This year, 7,200 exhibitors and more than 310,000 visitors from around the world are expected. These professionals work in the key food sectors: meat products, savory and sweet groceries, organic and wellness, beverages, fruits and vegetables, dairy products, frozen foods, catering and snacking, seafood and food processing, etc.

Audrey Ashworth, Director of SIAL PARIS, answered our questions:

1 – What does ‘’Own the Change’’ mean to you?

We are actors of change and must grasp the environmental, ethical, digital and demographic challenges facing the planet. It is up to us to respond to the challenges posed by food sufficiency and changing consumption habits.

We must remain mindful of our global social responsibility and must collectively solve complex equations such as producing more while polluting less or reducing the carbon footprint in our consumption.

SIAL Paris offers time for discussion and exchange while being a great platform to address these issues, find new levers and anticipate future problems.

2 – What ambitions for SIAL?

Since its creation in 1964, SIAL Paris has never ceased to renew itself in order to offer exhibitors and visitors high value content. SIAL Paris’s ambition has always been to be much more than just a trade show. It is a must-attend event for the entire industry.

Our objective?

• To provide all the keys needed to create the food of tomorrow, by responding to the   expectations and initiatives that are emerging all over the world.
• To help the industry break free from obsolete models and embrace change.
• Promote good initiatives
• Unite the entire food community
• Act as a source of inspiration

I would like to work on three main areas: business, inspiration and experience.

In terms of Business: bring more richness and diversity, federate and facilitate contacts and meetings with key players while reinforcing opportunities for connections among the participants before, during and after the trade fair.

In terms of Inspiration: to provide content and services that help professionals to develop and to provide them with relevant information and tools they can use 365 days a year.

In terms of Experience: to ramp up guidance and counseling. To offer visitors more convenience and simplicity. To maintain the conviviality that characterizes SIAL Paris.

3 – What will be the highlights of the show?

Our first highlight will be SIAL Innovation, which will highlight the best of global food innovation. A jury of experts will reward the companies with the most innovative products in their category.

We will also have SIAL Insights/Think Tank, which will bring together exclusive studies on consumer expectations, product innovations, market trends and out-of-home catering. A new partner, NDP Group, will join the team of Kantar and Protéines XTC experts in charge of the trend book.

With FutureLab, we will invite visitors to a real journey into the future of the food industry by 2030. This immersive, impactful and forward-looking experience will address the major trends, from land to plate, for the decades to come.

4 – What will be new at SIAL Paris 2022?

The first new feature is that the show starts on a Saturday. In addition, we wanted to create a unique experience for our buyers through our CXMP Marketplace. Accessible all year round, CXMP will allow visitors to stay connected to the international food community and order the products they need at any time.

Finally, this year we are launching SIAL Start Up, a new space that will present a sharp selection of food nuggets created with the complicity of Start-up Sesame and La FoodTech. This space will allow visitors to discover innovative French and international companies less than 5 years old.

5 – How to come to SIAL Paris 2022?

As the pre-registration platform is already open, visitors can download their badges on the show website. For more information, visitors can also contact our agent in Canada Julianne Pilon (jpilon@expocanadafrance.com).