Heinz by Nature and TerraCycle Partner to Make Recycling Baby Food Pouches As Easy As Child’s Play

Parents and Caregivers Can Recycle Baby Food Packaging Through TerraCycle while Earning Donations for Schools & Non-Profits

TORONTO, ON, (October 25, 2022) – In honor of Waste Reduction Week, the Heinz By Nature™ brand and TerraCycle® are working together to not only offer parents the opportunity to provide their babies with nutritious food, but also a way to meet their sustainability goals. Kraft Heinz Canada has partnered with international recycling leader TerraCycle to help give typically hard-to-recycle baby food pouches a new life.

This program is just the most recent sustainability initiative introduced by Kraft Heinz and aims to help the company meet its existing goal to make 100% of its packaging recyclable, reusable, or compostable by 2025.

Participation in the program is easy – parents are invited to sign up on the Heinz by Nature™ Free Recycling Program page at https://www.terracycle.com/en-CA/brigades/heinz-by-nature and mail in baby food pouches. Once collected, the packaging is cleaned, melted down, and then remolded to make new products. By taking part in the Heinz by Nature™ Free Recycling Program, recyclers also earn TerraCycle points that they can choose to redeem for donations to a nonprofit organization or school of their choice with every shipment.

“Our partnership with Heinz by Nature offers parents the opportunity to demonstrate their sustainability values while providing nutritious food for their baby,” says TerraCycle CEO and Founder, Tom Szaky.

“Through the Heinz by Nature™ Free Recycling Program, families have access to an easy, free way to dispose of traditionally non-recyclable baby food packaging with the help of TerraCycle.”

The Heinz by Nature Recycling Program is open to any interested individual, school, office, or community organization nationwide. For more information on TerraCycle’s recycling programs and charitable organizations, visit http://www.terracycle.ca.

Kraft Heinz Canada is the country’s largest food and beverage company and is a subsidiary of Kraft Heinz (NASDAQ: KHC). Kraft Heinz Canada provides high quality, great taste and nutrition for all eating

occasions whether at home, in restaurants or on the go. Kraft Heinz Canada products are found in more than 97 per cent of Canadian households. The Company’s iconic brands include Kraft Peanut Butter, KD, Classico. Kraft Heinz Canada is dedicated to the sustainable health of our people, our planet and our Company. For more information, please visit www.kraftheinzcompany.com.

About TerraCycle Canada

TerraCycle is an international leader in innovative sustainability solutions, creating and operating first-of-their-kind platforms in recycling, recycled materials, and reuse. Across 21 countries, TerraCycle is on a mission to rethink waste and develop practical solutions for today’s complex waste challenges. The company engages an expansive multi-stakeholder community across a wide range of accessible programs, from Fortune 500 companies to schools and individuals, and has raised over $44 million for schools and nonprofits since its founding more than 15 years ago. To learn more about TerraCycle and join them on their journey to move the world from a linear economy to a circular one, please visit www.terracycle.ca.

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