Calgary Co-op Announces Rebrand: From Co-op to Calgary Co-op

 The rebrand comes with a new visual identity and positioning, renewing Calgary Co-op’s commitment to its members: ‘Life’s in Store’

November 9, 2022 – CALGARY – Today, Calgary Co-op announced the company is rebranding from Co-op to Calgary Co-op across all of its lines of business. The locally owned co-operative is also introducing a new visual identity for all locations, including Calgary Co-op food, pharmacy, wine spirits beer, cannabis and home health care stores, as well as gas stations.

The rebrand and new logo, which will be rolled out in the coming months, marks a new era for the co-operative that has served Calgary and area for more than 65 years, and signals a renewed commitment to its members to be the right store for life’s essentials and more, every single day.

All of Calgary Co-op’s lines of business are rolling out the new identity, marking a new era for the brand.

Says Ken Keelor, CEO of Calgary Co-op, “With the support of our nearly 4,000 team members, today we are rebranding to Calgary Co-op and rolling out a new look. We have been known by our members as Calgary Co-op for some time, and now we’ll lean into a new visual identity.”  

According to Keelor, the new logo demonstrates several elements, including the open arms of the brand’s co-operative values, as well as the local producers whose hands seed the fields.

Keelor continues, “We’ll be positioning ourselves in the market with our ‘Life’s in Store’ brand platform, showcasing Calgary Co-op’s commitment to providing life’s essentials, as well as a lifetime of benefits, rewards and savings for our members. More than ever, we are committed to local, exceptional in-store experiences, and an increased investment in the community.”

In conjunction with the re-brand, the co-operative will be rolling out new technology for its members later in 2023, including a new member-facing app offering instant rewards and benefits, a new modernized membership program, better transparency to patronage earnings and enhancing the ways members can save.

Calgary Co-op’s stores will transform throughout 2023.

Says Keelor, “Just like the city we call home, we are continuing to evolve how we serve our community to provide our best to our members. By listening intently to our team members and members, we have set a confident path forward for our co-operative. We will continue to be a strong community pillar, and we’ll keep giving back in meaningful ways, by engaging with local companies and producers, and bringing our very best to our members every day.”

The new logo was developed by Calgary-based advertising agency C & B, who also developed the logos for Calgary Co-op’s private brands: Cal & Gary’s and Founders & Farmers.  

For more information about the new logo and its meaning, including a video visit calgarycoop.com/brand.

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About Calgary Co-op

Owned by members, Calgary Co-op is one of the largest retail co-operatives in North America. Locations in Calgary, Airdrie, Cochrane, High River, Okotoks and Strathmore include food centres, pharmacies, gas stations, car washes, commercial cardlocks, home health care centres, wine, spirits and beer locations, and cannabis, along with the acquisition of Community Natural Food stores and Beacon Pharmacies.

With more than 440,000 members, 3,850 employees and annual sales of $1.2 billion, Calgary Co-op owns more than $650 million in assets, which includes more than two million square feet of developed retail space, servicing and managing more than 230 tenants, and nearly 40 acres of land with opportunity for future development. Calgary Co-op was recognized as one of Alberta’s Top 75 Employers of 2022 and is committed to delivering exceptional customer experiences through inspired team members. For more information, please visit www.calgarycoop.com.