Vumami Foods Secures National Retailer Accounts and Announces Entry into US Market

Sidney, BC — Umami Bomb Shiitake Chili Oil is celebrating some major business milestones this fall: new relationships with Sobeys and Whole Foods Market mean that Umami Bomb is at Thrifty Foods, Safeway, and Whole Foods locations throughout BC. In addition, Umami Bomb launched direct-to-consumer sales in the US and has just started onboarding US retail locations. The vegan shiitake mushroom-based chili oil, produced by Vumami Foods on Vancouver Island, BC, adds bold, savoury, spicy flavour to any dish making it instantly craveable and delicious. The combination of aromatic spices, fermented bean paste, and shiitake mushrooms create a truly unique flavour experience. Each of the four flavours of Umami Bomb are clean label, keto-friendly, and plant-based.

The fast-growing company, Vumami Foods, was only launched in June 2020 but has already become a staple in the kitchens of home cooks throughout Canada. “Partnering with these prominent brands is an exciting step for us that will bring Umami Bomb to more customers throughout BC and beyond”, said Vumami Foods co-founder Nicholas Baingo. Since launching, Umami Bomb is now available in more than 200 premium markets and grocers throughout Canada and can be purchased online from anywhere in Canada or the US at www.vumamifoods.com.

About Vumami Foods

Vumami Foods was started by Lauren Isherwood and Nicholas Baingo, a British Columbian couple who went plant-based and were looking for something to bring more excitement to their new diet. They started working with different spices and ingredients looking for something to mimic the deep, rich, umami flavour normally associated with meat. Through much trial and error, they found a perfect blend of Eastern and Western flavours, mixed with cooked shiitake mushrooms, that provides the savoury flavour and mouthfeel that they missed and their first product, Umami Bomb, was born. Umami Bomb is a one-of-a-kind premium shiitake chili oil that adds bold, savoury, spicy flavour to any dish. Vumami Foods is based in Sidney, BC. For more information please visit www.vumamifoods.com. Follow them on Instagram at @vumamifoods.

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