Violife® partners with 7-Eleven Canada on plant-based breakfast sandwich

Photo: Violife / 7-Eleven Canada.

TORONTO — Violife, a plant-based cheese brand, has partnered with 7-Eleven Canada to launch the chain’s first fully plant-based breakfast sandwich available at 7-Eleven locations across Canada.

The new sandwich is part of 7-Eleven’s Healthy To-Go campaign and features Violife Cheddar Style Slices along with JUST Egg Folded and Impossible™ Sausage made from plants on an English muffin.

“Partnering with 7-Eleven Canada and other delicious plant-based brands to bring Canada this first of its kind breakfast sandwich is an exciting milestone for Violife. As more Canadians are looking for tasty, dairy-free and plant-based options, Violife and 7-Eleven are bringing a convenient solution for the busy morning commute,” said Meryem Leyoussi, Brand Manager, Violife Canada. “Our deliciously melty cheddar style slices have always been a fan favorite since they’re the perfect option for vegan, dairy-free, flexitarians, or plant-curious consumers. And now they can easily get their hands on some for their morning breakfast routines this winter.”

The plant-based breakfast sandwich can be picked up in-store 24/7 at over 550 locations in British Columbia, Alberta, Saskatchewan, Manitoba, and Ontario.