The 2024 Nourish Trend Report is Opening A Door on the Future

High and Dry: 
Water Will No Longer Be Seen As A Free Good

Staying Sharp:
Eating for Brain Health and Cognitive Performance

No More For Me, Thanks:
Alcohol Moderation Mainstreams Without Compromise on TasteNew Kids On the Block: 
Say Hello to Generation Alpha and their Unique Perspectives

The End of Growth: 
Population Decline Plus The Ozempic Effect Equals Fewer Future Calories

Putting the “Plant” Back in “Plant-Based”: 
Rethinking the Approach to Meat Alternatives for Increased Adoption

Farming Goes Back to the Future: 
Agriculture Looks to the Diversity of the Past to Feed Tomorrow’s WorldWhether your business operates in foodservice, production, retail, or elsewhere in the food & beverage ecosystem, this is an indispensable guide to vital trends that will transform our entire sector, not only in 2024 but for years to come.

Follow the link below to download your free copy of the 2024 Nourish Trend Report. While you’re there, have a look at our previous reports, including our CAMA award-winning* 2022 edition—trends, unlike fads, stick around and continue to exert their influence on our industry. 

If you have any questions about this year’s trends, we would be pleased to discuss them with you. To schedule a conversation with Nourish President Jo-Ann McArthur or for other media inquiries, please contact Luca Farrugia.