BetterYou introduces Magnesium water to elevate functional drinks landscape

With studies show that an estimated 70% of people across Europe and America are not getting enough magnesium in their diet, BetterYou is introducing a new functional drinks range set to help millions meet their daily intake of wonder mineral, magnesium.

According to BetterYou, one in two younger adults having magnesium intakes below the Lower Reference Nutrient Intakes (LRNI) equivalent to gross deficiency. In addition there has been a 21% decline in magnesium within all major food groups since 1940s.

“Magnesium is a naturally occurring mineral essential for various biochemical reactions, from nerve function and muscle contraction to bone development,” says Dr. Naomi Newman-Beinart, PhD. “It plays a vital role in converting food into energy, repairing DNA, and ensuring the regular function of the heart and lungs. It can also help to promote sleep, boost mood, support healthy bones, boost exercise performance, and relieve muscle tension.”

Dubbed as ‘Harder working water’, the functional drinks are available in three varieties to support Hydrate, Energy and Focus. The drinks contain a triple-blend of magnesium to maximise absorption in the body – magnesium citrate, magnesium bisglycinate and magnesium derived from Irish sea water – provide 180mg (50% of the governments recommended daily intake) of elemental magnesium.

Each formulation has a been developed to support health and wellness, including:

• Hydrate – a refreshing blend of citrus and botanicals rapidly replaces essential magnesium, lost through exercise and daily stress.
• Energy – an electric blend of pomegranate and rhubarb, unlocks the power of natural sustained oxygenated energy production.
• Focus – an invigorating blend of blueberry and mint, enhances alertness and brain function.

The formulations are naturally low in sugar, low-calorie, don’t contain artificial sweeteners, palm oil free and come in an infinitely recyclable aluminium can.

The products are the first to be released from BetterYou into the functional drinks category and represent a move for the brand to deliver essential vitamins and minerals to consumers in easy-to-use and accessible new formats.

Andy Thomas, CEO and founder of BetterYou notes the years of experience working with magnesium to bring to the market a range of drinks that provide a highly effective way to supplement this essential nutrient.

“I’m thrilled that we’ve managed to develop products that provide easy, accessible and great-tasting ways for people to increase their consumption of magnesium,” Thomas says. “For over seventeen years, I have been evangelical about the benefits of magnesium supplementation. As an asthmatic, I used steroid inhalers for twenty-five years, until a biochemist introduced me to the power of magnesium. Through the reduction of calcium and increase of magnesium, I managed to reduce my reliance on my inhaler, until I eventually stopped using steroids altogether. I have now been asthma free for over seventeen years and want others to benefit from the effects that increased magnesium has on the body.”

Thomas continues: “Magnesium is grossly under presented in modern diets, due to its depletion in our soil and the rise of over processed foods, in fact our intake has declined by half since the 1940s, and according to government statistics, is dramatically underrepresented in diets of our school children and the elderly.

“BetterYou were the first brand in the world to bring transdermal magnesium (through the skin) to the market and for the past seventeen years we have worked with hospitals and universities to study the impact magnesium has on improving people’s quality of life.”

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