Woof! New PawWire Platform Curates Pet Products from Global Suppliers

PawWire, the latest B2B2C platform from The Wires, offers pet owners a panoply of products from around the world presented as part of a personalized shopping experience. Each time customers open the app they can view a curated selection of brands in “The Edit” section. Users swipe to either “like” or “pass” on new brands that are surfaced during each session, similar to popular dating apps.

PawWire, which joins the company’s FashWire and GlossWire platforms, uses rich data sets and data science capabilities to enable consumers both to navigate the breadth of products available and also to have a more personalized product discovery experience.

“PawWire unleashes the power of technology to strengthen the bond between owners and their pets while building invaluable bridges between brands and their consumers,” said Kimberly Carney, CEO and Founder of The Wires. “PawWire puts tail-wagging deals, exclusive offers and a wide range of pet essentials right at consumers’ fingertips.”

In addition to swiping through The Edit, consumers can shop by product category, type of pet, special daily deals, featured brands and country of origin. PawWire also provides brands and consumers with a private social media feed, allowing them to post and interact on the platform.

Current product categories on PawWire include:

• Beds and furniture;
• Bowls and feeders;
• Cleaning supplies;
• Clothing;
• Collars;
• Harnesses and leashes;
• Crates, gates and containment;
• Flea and tick;
• Food;
• Grooming;
• Health and wellness;
• Pharmacy;
• Toys;
• Training and behavior; and
• Treats.