Döhler introduces ‘Peach Fuzz’: 2024’s vibrant colour trend to elevate food and beverage concepts

Döhler is leading the way in food, beverage, and innovation with the trendy ‘Peach Fuzz’ hue.

“Peach Fuzz”, Pantone’s Colour of the Year 2024, symbolises an invitation to health and joyfulness, says the global producer and provider of technology-driven natural ingredients, ingredient systems and integrated solutions

For over a quarter-century, Pantone’s Colour of the Year has influenced a wide array of industries including food and beverages, architecture, cosmetics and fashion. Each year’s impactful colour is chosen through an analysis of socio-economic and political trends, cultural shifts and evolving consumer preferences.

Peach Fuzz 13-1023, with its velvety peach tone, represents kindness, joy and well-being, reflecting an attitude towards life that is longing for calmness and a balanced way of living.

Research by Döhler Insights indicates a growing association of orange and yellow foods with vitamin intake and health, a trend aligning with the rising interest in self-care and well-being.

Döhler says manufacturers can incorporate the essence of Peach Fuzz into their products. This range, offering various warm tones — from oranges to yellows and reds —  allows for aligning with current consumer trends while increasing product value with natural ingredients.

Döhler’s diverse palette of exclusively natural colours, derived from fruit and vegetable raw materials through sustainable processes, reflects the latest market trends and consumer demands. From the softness of pinks to the intensity of browns and the vibrancy of yellows, Döhler empowers manufacturers to explore creative tones and develop winning products that resonate with consumers’ preferences.

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