Bel Canada Group – Notices of appointment

Marie-Ève Robert is now Vice-President of Marketing & CSR

Marie-Ève Robert joined Bel Canada Group in 2013. Since her arrival, she has held several positions on the marketing team and has been Vice-President since 2020. An active member of the management committee, she is responsible for business objectives related to brands such as Babybel®, Boursin® and The Laughing Cow®. Marie-Ève heads up the marketing team, which includes managing communications and public relations for the brands as well as the corporate social responsibility (CSR) unit which is at the heart of the business. She is passionate about CSR initiatives and works daily to bring the Bel Group’s mission to life: offering healthy and responsible food for all. Marie-Ève will play a key role in bringing to life Bel’s CSR pillars: contributing to healthier food, promoting sustainable agriculture, designing responsible packaging, increasing the accessibility of products and fighting climate change.

Working in agri-food and marketing for over 20 years, she has developed expertise in brand and product enhancement and development, digital communications and sponsorships, and innovation. She excels at developing marketing strategies and programs in an omnichannel environment. Before joining Bel Canada Group, Marie-Ève acquired extensive experience as a brand manager for Molson Coors Canada and Saputo Bakery, and as client service Director at FCB Global.

Chantal Pelletier is now Brand Manager, GoGo squeeZ®

With over 20 years of experience as a marketing manager in Quebec and Canada, including 3 years as Brand manager at Bel Canada Group, Chantal embodies a real passion for creating innovative strategies and reaching business objectives for the brands she manages. Her exceptional talent for building high-performing teams and her action-oriented strategic vision define her leadership. As part of Bel Group Canada since 2015, she has significantly contributed to the growth and evolution of the company and the brands she managed. She will now be responsible for the growth of the GoGo squeeZ® brand in Canada, after her contribution to the success of Boursin® and The Laughing Cow®.

Working in brand management, she brings valuable expertise to every stage of her professional journey and a holistic understanding of the food industry and its challenges. At Bel, she has made significant contributions to the success of plant-based innovations. Chantal embodies the passion, expertise, and commitment to excel in her field, making her a dynamic force within Bel Group Canada.