Ansys offers Mars a new approach to packaging development

A new collaboration between Mars and an engineering software company is set to supercharge the CPG’s packaging development process with the potential to cut development time by up to 40%.

Mars will adopt Ansys’s simulation software primed to reimagine the packaging innovation process through digital technology.

Mars, the maker of household brand names including M&M’S, Royal Canin and Snickers, is set to use the new simulation approach to perform virtual testing and prototyping on new packaging innovation, initially across its snacking portfolio.

According to Ansys, the groundbreaking multi-physics simulation technology minimises the need for extensive physical testing during the packaging development process and provides in-depth insights into various aspects of the complex production phases, including wrapping, drop tests and failure scenarios.

Both see the implementation of simulation software is set to lead to a more “nimble, digital-first development environment” at Mars, spanning from design to manufacturing, making the process easier and more efficient for its team of R&D experts as the company looks to accelerate the pace of progress across packaging.

Researchers at Mars have already reported reductions in development time of up to 40% through computer modelling and in the quantity of plastic purchased by Mars for testing by approximately 246 tons.

The food and pet care provider has said that it is working to redesign more than 12,000 packaging types across its portfolio to fit with the recycling infrastructure that either exists today or is likely to exist in the future, making it easier for consumers to recycle their packaging.

“In the world we want tomorrow, no packaging becomes waste,” said Qing Qi, VP R&D global innovation, Mars snacking. “This vision is at the heart of our multi-billion dollar Sustainable in a Generation plan and will only become a reality by taking unconstrained strides, leveraging breakthrough science, innovative thinking and partnerships to push the boundaries of what’s possible.”

“We continue to see the impact and potential of simulation and digital engineering in progressing sustainability initiatives throughout the world,” said Walt Hearn, senior vice president of worldwide sales and customer excellence at Ansys. “Mars has successfully implemented the pervasive insights of Ansys simulation to optimise its design and packaging processes. Mars’ more sustainable approach to development sets a terrific example for other manufacturers to adopt new solutions that move us all toward a cleaner planet.”

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