The Kraft Heinz Not Company debuts plant-based mac and cheese

The Kraft Heinz Not Company LLC  launches KD NotMacandCheese, the first plant-based KD offering. This marks the first Canadian brand to launch a product out of the joint venture between the Kraft Heinz Company and the Not Company, Inc. The iconic mac n’ cheese brand is also launching its first-ever, gluten-free offering. 

Available in two variations – Original and White Cheddar Style – KD NotMacandCheese is now rolling out on shelves nationwide. KD Gluten-Free is available in Original flavour

“More Canadians than ever are looking for easy plant-based alternatives to pantry staples that don’t ask them to give up the foods they love, and they want options from their favourite brands that taste, look, and feel like the originals,” says Lucho Lopez-May, CEO, the Kraft Heinz Not Company. “This is the core mission of The Kraft Heinz Not Company: to bring easy, accessible, and delicious plant-based alternatives from the world’s most beloved brands to the masses. Found in nearly half of all Canadian pantries, KD is Canada’s most iconic mac and cheese brand, and we are excited to leverage its strength alongside NotCo’s revolutionary technology for our first branded Canadian product launch.”