Canadian food app Flashfood partners with California-based grocer Save Mart

Canadian food app Flashfood announced a partnership with The Save Mart Companies, a California-based grocery chain.

Participating customers gain access to fresh produce, meat and other grocery items via Flashfood’s app, all at discounts of up to 50 per cent.

“No one wants to live in a world where food goes to waste, while at the same time, families are forced to live with less,” Flashfood CEO Nicholas Bertram said in the release. “The Bay Area has long been a place where technology is used to solve humanity’s problems, which is why Flashfood desires to be part of this community. We’re proud to partner with The Save Mart Cos., a retailer that has served shoppers in California for more than 70 years and continues to support the communities they serve.”

Flashfood is focused on diverting food waste from landfills, contributing to environmental sustainability. The partnership comes at a pivotal time for Flashfood, following the appointment of Bertram, former Giant Company president, as CEO. The company also recently debuted a new icon, logo and colour scheme as it looks for rapid growth.

The Flashfood app is up and running at 44 Lucky banner stores in the broader San Francisco Bay Area, a statement reads. However, plans are underway to extend the service at 194 Save Mart, Lucky, and FoodMaxx banner stores across California and Nevada.

Customers can select their preferred store, browse discounted items available through the Flashfood app, and complete transactions within the app itself. Moreover, the incorporation of Electronic Benefit Transfer (EBT) payment capabilities within the app caters to the needs of California customers.

Moreover, Flashfood is aiming to enhance payment options for its customers. In collaboration with payments company Forage, it plans to introduce SNAP and EBT as payment options across all its retail partners by the end of 2024.

To date, the Flashfood has diverted over 90 million pounds of food from landfills to date, exceeding $200 million in savings for consumers, a statement reads.