McCain Foods acquires Strong Roots

McCain Foods completes the acquisition of Strong Roots, a Dublin-based frozen food producer. In 2021, the two brands entered into a strategic partnership in 2021, with McCain investing to expand Strong Roots’ product offerings.

Jillian Moffatt, regional president, McCain GB & Ireland said, “This investment bolsters McCain’s commitment to planet-friendly food, enabling us to extend our portfolio of healthier options that are grown, processed and shipped in a sustainable manner. With a vision and values aligned to McCain’s, we are excited to continue our journey to scale the Strong Roots brand globally.”

A brand advisory council will be instituted, including Strong Roots’ founder and members of the Strong Roots and McCain teams, as well as external advisors, to steward the brand and business for future growth.

Strong Roots have developed a range of vegetable dishes, including meals, sides and snacks, which complement McCain’s current portfolio.

Samuel Dennigan, Strong Roots founder and CEO, said, “We have witnessed tremendous growth since partnering with McCain and this move will enable Strong Roots to maintain its focus on sustainability while propelling innovation to bring delicious, vegetable forward products to more consumers around the world.”

Strong Roots products have so far joined the McCain Foodservice portfolio in GB and Ireland and retail portfolio in France, with further plans to scale retail and foodservice offerings globally. Strong Roots will operate as a distinct business under the leadership of Charlotte Turton, with founder, Dennigan, working alongside the team to propel portfolio innovation and brand growth.