Quad/Graphics, Inc., today announced a new partnership with The Save Mart Companies to launch its in-store retail media network. In-Store Connect by Quad positions digital screens and kiosks throughout the store, giving retailers and consumer packaged goods companies more opportunities to deliver relevant promotions, share key product information, and connect adjacent product options to shoppers, thus enhancing the overall shopping experience.
“Physical stores continue to account for the vast majority of retail sales, especially for grocers,” said Kevin Bridgewater, senior vice president of Strategic Retail Initiatives for Quad. “Teaming up with The Save Mart Companies on the In-Store Connect roll-out demonstrates how retailers can generate value for the brands on their shelves, the customers in their aisles, and their own bottom lines.”
The Save Mart Companies will implement Quad’s specialized digital sign technology in 15 stores across its three banners: Lucky, Save Mart, and FoodMaxx. Quad will work closely with the company and their vendor partners to create and deliver real-time promotions and product information to shoppers throughout the customer journey.
The initial roll-out will demonstrate the platform’s ability to integrate digital retail media into The Save Mart Companies’ existing in-store infrastructure and deliver relevant promotions and product information to shoppers in the form of digital kiosks, end caps, shelf screens and vertical banners. Upon successful completion of the inaugural phase, The Save Mart Companies plans to expand the platform to their remaining 179 stores in California and Nevada.