Albertsons Companies announced today that the retailer was voted the “People’s Voice” winner for best shopping and retail app in the 28th annual Webby Awards. Over the last year, Albertsons Cos. has been updating and redesigning its mobile app to create a fast and easy digital shopping experience. Winning this award underscores the investment and progress made in 2023 to the retailer’s digital and omnichannel capabilities.
“We are thrilled and honored that so many of our customers and associates voted for Albertsons to win this Webby award which is truly a testament to our Customers for Life strategy,” said Jill Pavlovich, senior vice president of Digital Shopping Experience at Albertsons Cos.
The Albertsons Cos. mobile app has more than 10 million active visitors each month and boasts a 4.8 rating in the app store. Recently, Albertsons Cos. has introduced a variety of digital features to make grocery shopping easier including:
- Shoppable meal plans and recipes tool: Designed to provide customers with culinary inspiration throughout the week while saving time and money, the meal plan feature includes a budget tracker, an expanded library of more than 9,000 recipes, shoppable ingredient lists, and hands-free cooking mode with step-by-step timer. The tool also has an artificial intelligence-powered “Scan Your Own Recipe” feature that allows customers to snap a photo with their phone of grandma’s handwritten, not-so-secret recipe, for instance, and transforms it into a digital version saved in the app. Recipes are instantly turned into shoppable ingredients and added to cart for checkout
- Flash 30-minute grocery pickup and delivery: Flash pickup and delivery allows customers to receive their DriveUp & Go and delivery orders in as little as 30 minutes. Available at over 2,000 Albertsons Cos. locations through its websites and mobile apps, shoppers can select up to 35 of their items for Flash pickup or delivery
- Simplified for U loyalty program: The for U loyalty program comes with a single points-based system, double the time to earn points, and a new automatic cash off option for more savings, among other benefits
“The Albertsons Cos. digital team has been diligently focused on enhancing our mobile app to connect and transform online and in-store shopping,” said Jatin Pahuja, group vice president, App, Site and UX at Albertsons Cos. “Omnichannel shoppers expect personalized service regardless of how they shop. Our mapping of key customer moments across their shopping journey acts as the north star in our digital experience transformation. Winning the People’s Voice Webby Award is an exciting achievement and a recognition of the team’s inspired work.”