Hain Celestial sells Thinsters cookie brand to J&J Snack Foods

The Hain Celestial Group sells its Thinsters cookie business to J&J Snack Foods. The all-cash transaction optimizes the company’s better-for-you portfolio and will be used to pay down company debt.

“Divesting Thinsters further streamlines our supply chain network and strengthens our ability to focus our efforts on driving greater reach and scale of our core better-for-you brands across our categories of focus,” said Wendy Davidson, Hain Celestial president and CEO. “We are pleased to reach this agreement with J&J Snack Foods and are confident that the business will thrive under their leadership.”

In September 2023, Hain introduced Hain Reimagined, the company’s multi-year transformation plan to pivot the business to growth. The Thinsters divestiture is part of that plan.