Lactalis Canada launches plant-based beverage Enjoy!

Lactalis Canada has announced the launch of its new plant-based brand Enjoy! – a plant-based beverage.

“We are delighted to make a splash with the launch of Enjoy! which only further complements Lactalis Canada’s wide-ranging portfolio of now 20 iconic consumer brands and expands our plant-based offering to Canadian consumers by leveraging our expertise in this dairy-free category,” said Mark Taylor, president and CEO  of Lactalis Canada.

The plant-based brand offers eight grams of protein derived from peas per 250 ml. It features six SKUs: unsweetened oat, unsweetened oat vanilla, unsweetened almond, unsweetened almond vanilla, unsweetened hazelnut and unsweetened hazelnut & oat.

“As nutritious, high protein, unsweetened beverages, Enjoy! responds to a growing consumer demand for plant-based options that taste great and have positive health impacts including non-GMO and gluten-free certification with no artificial colours, preservatives or flavours,” said Nathalie Cusson, General Manager of Lactalis Canada’s Fluid Division.

“What sets Enjoy! apart is its uniquely high protein content which consumers are increasingly desiring in their daily diet,” Cusson added.

Made-in-Canada Enjoy! also partners with 1 per cent For The Planet global organization – whose members contribute at least one percent of annual revenue to environmental causes, as well as the Sustainable Forestry Initiative (SFI) for packaging.

The company has recently converted a 33,150 sq. ft. production facility in Sudbury, Ontario to a dedicated plant-based manufacturing plant.