Pizza Hut branches into burgers

Wanting a slice of the success of other burger chains in the US, Pizza Hut has announced that it will now be offering a Cheeseburger melt on its menu.

However, the new item will not look the same as a typical burger, as Pizza Hut has confirmed it has “ditched the bun”, with the filling being wrapped into a “crispy thin crust”.

According to the restaurant, they believe they have “cracked the code” of what a cheeseburger should be, defining their innovation as “portable, crunchy, and oozing with cheese”.

For the launch of the new Cheeseburger Melt, Pizza Hut is calling on burger enthusiasts to “cheat on” their usual burger chain.

It will even be today, deploying delivery drivers to make appearances at certain fast-food burger chain drive-thrus, complete with a QR code displayed on their back windows to scan for “a better burger”.

The American restaurants are coming: but who does this benefit?

With fiece competition from the likes of McDonald’s, Wendy’s and Burger Kind, three burger giants in the US, Pizza Hut will only be making their new offering available in a few markets where the largest fast-food burger chains are headquartered: Chicago, Ilinois and Miami, Florida.

“As a brand known for exceptional pizzas, venturing into the burger business is an exciting first for us. We thought we’d kick off our burger journey with something bold. That’s why we’re making waves in burger chain drive-thrus, serving up our delicious new Cheeseburger Melt for all you burger lovers out there,” said Lindsay Morgan, Chief Marketing Officer at Pizza Hut.

“For the first time ever, we packed everything you know and love about a cheeseburger into our craveable Thin N’ Crispy® crust to develop the new Cheeseburger Melt,” added Rachel Antalek, Chief Food Innovation Officer at Pizza Hut.

“Unlike a traditional cheeseburger, the Cheeseburger Melt dips perfectly into what we would argue is the world’s best burger dipping sauce. We challenge you to find a better burger and sauce experience,” Antalek concluded.