Most Canadians think it’s easier to give up social media than red meat: A Beyond Meat survey

Beyond Meat recently commissioned a survey to find out about the country’s current perceptions and consumption habits. Some of the findings include:

• while 67 per cent of Canadian respondents consider reducing their red meat consumption – nearly half of them (49 per cent) would rather give up social media for a month than red meat;
• two-thirds of Canadian respondents believe steak is the hardest meat to replicate in a plant-based alternative; and
• one-third of Canadian respondents who are looking to reduce their red meat consumption believe that plant-based protein alternatives do not taste good.

To prove these perceptions wrong, Beyond Meat launches its Beyond Steak in Canada. The seared steak tips are made using plant-based ingredients like fava beans. Beyond Steak contains 0 mg of cholesterol, 0.5 g of sat fat and offers 24 g of protein.

“We know that when it comes to food it’s all about taste, and our survey findings revealed 61 per cent of Canadian respondents agree taste would be the number one thing they miss when it comes to reducing red meat consumption,” said Heena Verma, senior marketing director, Beyond Meat. “Enter Beyond Steak! Recognized amongst TIME’s Best Inventions in 2022, it delivers juicy and tender bites of plant-based seared steak tips designed to deliver the same delicious taste and texture as traditional steak.”

Beyond Steak is sold in frozen format at major Canadian retailers.