While Liquid Death has been quiet about going public, the beverage startup has been active in positioning its business for the future by strengthening its corporate bench and expanding its product line beyond canned water. Liquid Death now sells products such as sparkling water, iced tea, and earlier this year, an electrolyte drink mix called Death Dust.
A key facet of its C-suite expansion is that the new executives have prior experience with other beverage companies. At Beam Suntory North America, Sadik-Khan was responsible for all finance functions including financial planning and analysis, mergers and acquisitions, accounting and revenue management for the global company’s largest and most profitable business unit with $2.5 billion in revenue. Liquid Death also appointed former White Claw executive Stephen Ballard as its first chief commercial officer last October. He previously was senior vice president of sales at White Claw maker Mike’s Hard Lemonade.
“We are thrilled to bring on Karim, an experienced financial leader in the beverage world, as we execute on further growth and expansion strategies,” said Mike Cessario, Founder & CEO of Liquid Death. “We are scaling a high growth company with a foundation of strong fundamentals and solid financials, and Karim will be integral to that work.”
Source: fooddive.com