Maizex retires Elite Seeds brand

Maizex Seeds announced its forage varieties will now be marketed under the Maizex brand, following a similar rebranding of its soybeans line last year.

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The company said in a release the move “solidifies Maizex as one of Canada’s pre-eminent seed companies and brings with it the retirement of the Elite Seeds brand.”

The company said the switch to one brand means farmers can now buy all corn, soybean, and forage seed under the Maizex label, “eliminating any confusion in the marketplace” and will it to maintain its focus on performance.

Blake Ashton, general Manager of Maizex Seeds said “This understanding and the ongoing investment in product development is how both the Maizex and Elite brands grew from their beginnings—by meeting the evolving needs of farmers.”

Ashton said the move to one brand for the full portfolio of seed products offered by Maizex Seeds will make it easier for farmers to identify product performance in the market.

“Maizex Seeds has one of the largest pre-commercial testing programs in the industry. Our goal is to commercialize products in all crops that will perform to a high level for our customers, region by region across the country.”

“This marks a milestone in the evolution of our seed business,” said Georges Chausse, director of Seeds Services for Sollio Agriculture, in the release.

“The Elite brand serviced our customers well over the past three decades. The move to the Maizex Seeds brand for all seed crops, including forages, brings with it a renewed commitment to our customers to meet their needs both today and into the future.”

This commitment includes intensifying efforts in the forages area as the company has with corn and soybeans since the creation of the joint venture between Sollio Agriculture and Maizex Seeds six years ago.

“This includes expanded efforts in testing, product development, and agronomy support to ensure our customers continue to have access to top-quality products in forage crops,” said Ashton.

Working with the same dedicated team that has supported the Elite forage brand to this point, Maizex said it is committing its product development, sales, agronomy, and support teams to the overall effort of meeting customer needs and exceeding expectations in its forage seed business.