Tilray launches new non-alcoholic brand

Credit: Tilray Brands, Inc.

Tilray Brands, Inc., a global lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life, has announced the launch of Runner’s High Brewing Company, a new non-alcoholic brand from Tilray Beverages. For those who love a great beer flavour without the buzz, Runner’s High strives to elevate, motivate and celebrate the unique lifestyle of the social running community.

“With the explosive growth of running for sport or for hobby, there is an opportunity for a non-alcoholic brew that runners reach for after a run, no matter the distance,” said Prinz Pinakatt, Chief Marketing Officer at Tilray Beverages. “We want Runner’s High to be the ‘beer of choice’ of runners and their community of social and casual runners, not just elite athletes.”

Runner’s High will make its debut at the Peachtree Road Race from 3 July to 4 July 2024, in Atlanta, Georgia. The race, put on by the Atlanta Track Club, is the world’s largest 10 kilometre running event, with 60,000 participants, and attracts both amateur and professional runners.

Three next level non-alcoholic beverages – Runner’s High Golden Wheat, Raspberry Wheat and Dark Chocolate – will be launching in Atlanta with several expansion markets to follow soon for 2024. Golden Wheat is a bright golden ale with citrus, pine needles and pink grapefruit aromas and is only 90 calories. Raspberry Wheat is uniquely ruby red in color, with fully ripe raspberry and raspberry jam taste and aromas with 70 calories. Dark Chocolate is a rich dark brown brew, with tasting notes of moist chocolate cake and, while rich in flavour, is only 60 calories.