Nestlé launches new sustainable chocolate range

Credit: Nestlé

As travellers embark on their journeys across airports in Summer 2024, they will have the opportunity to explore the new travel retail exclusive Nestlé Sustainably Sourced chocolate range. This new brand reflects Nestlé’s long-standing heritage in chocolate making and the company’s commitment to responsible sourcing through the Nestlé Cocoa Plan, in partnership with the Rainforest Alliance.

Consumers are increasingly seeking products made with responsibly sourced ingredients, such as cocoa, supported by clear claims and measurable progress on the critical issues faced by producers. In the travel retail sector, the sustainability agenda is also gaining momentum, with 71% of travellers stating that it influences their purchasing decisions.¹

Nestlé Sustainably Sourced chocolate is crafted using cocoa that is certified by the Rainforest Alliance² and sourced through the Nestlé Cocoa Plan. This sustainability programme, established by Nestlé 15 years ago, has engaged more than 170,000 families so far, building on three pillars:

• Better farming, aiming to improve livelihoods in communities
• Better lives, aiming to improve social conditions for families
• Better cocoa, aiming to improve product sustainability.

The new travel retail confectionery brand will be available in airports around the world.

Travellers will be able to personalise their 170g and 280g bars by adding their own messages to the product sleeves. The campaign visuals will encourage customers to learn more about the Nestlé Cocoa Plan and the collaboration with the Rainforest Alliance.

“Through creative branding, we can provide transparency on the origin of the cocoa used in our chocolate,” commented Aura Sanchez, Head of Marketing at Nestlé Travel Retail. “It enables us to raise awareness about our longstanding commitments to supporting cocoa-farming families and the long-term sustainability of cocoa production.”

Nestlé most recently launched the first KitKat made with fully traceable cocoa ingredients sourced from the farming families that it supports.

In line with Nestlé confectionery brands such as Smarties, that have transitioned to paper packaging, Nestlé Sustainably Sourced Cocoa will also be available in a recyclable paper pouch.

As part of the Nestlé Cocoa Plan, over 1.2 million forest and fruit trees have so far been distributed to cocoa farmers. These trees help to reduce the harsh effects of the sun and provide moisture-rich spaces for crops to survive during the dry season. In addition, nearly 20,000 hectares were pruned as part of the income accelerator programme to improve crop productivity and reduce the prevalence of pests and diseases on cocoa farms.³

References

1. ForwardKeys 2022 M1ndset research ‘How to address the plurality of passenger profiles​ in the consumer marketing mix’
2. Rainforest Alliance certified mass balance cocoa
3. Page 2 of the Nestlé Cocoa Plan progress summary report 2023 (pdf, 2Mb).