AIM inaugural international reception draws a crowd

In 10 years of Ag in Motion (AIM), the show has drawn Canada-wide interest, but it’s also attracted ample international attention.

This year, Ag in Motion established a council to meet the needs of their international visitors, and Saskatchewan Trade and Export Partnership (STEP) decided to take things a step further. On the second night of AIM, STEP held the inaugural International Reception, open to all international visitors, STEP members, and non-member Saskatchewan importers and exporters to create connections.

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Held at the Remai Modern Art Gallery, the reception allowed visitors a view of the South Saskatchewan River and to taste locally-sourced food from Hearth restaurant.

The reception had a high turn-out and hosted visitors from Kazakhstan, Ukraine, Ethiopia, South Africa, Germany, France, and Australia, just to name a few. There were also Saskatchewan-based companies in attendance such as Agrimatics, Bourgault Industries, Combine Settings, and RF Wingmaster Inc..

The networking initiated the exchanging of business cards and sharing of universal agricultural experiences, such as weather conditions and need for efficient equipment. Henok Dejene, owner of Ethiopia-based hdd trading plc import export, said this was his first year coming to Ag in Motion despite coming to Canada many times before. Dejene was highly impressed with the machinery and said he’s exchanged many cards, hoping to import some Saskatchewan equipment for Ethiopian farmers.

Angela Krauss, senior vice president, marketing and membership development of STEP, said they hope to continue helping AIM to build on the international aspect and to continue the international reception in the years to come.