PBFC Advisory Board Leadership Changes

Plant Based Foods of Canada (PBFC) Announces Changes to Advisory Board Leadership

Plant-Based Foods of Canada (PBFC) is pleased to announce the appointment of Jeremy Oxley as its new Advisory Board Chair. Jeremy is a seasoned executive with over 20 years of experience in marketing, sales, and general management among some of Canada’s largest CPG and QSR companies. Currently, he serves as the Senior Vice President of Marketing and E-commerce at Danone Canada, where he leads the development of its food and beverage categories, including industry-leading brands such as Activia, Oikos, SILK, International Delight, and Evian. Before joining Danone in 2018, Jeremy held significant leadership roles at Tim Hortons, Mondelez Canada, Nestle, and Kraft Foods. He is passionate about creating innovative and impactful strategies and has a proven track record in building and launching iconic consumer brands. He is engaged on health and nutrition topics in the industry as well as driving the future of food in Canada. Jeremy has been on the board of Plant-Based Foods of Canada (PBFC) since 2020.

We extend our heartfelt gratitude to Michael Lines, President & CEO of Simply Protein (Wellness Natural Inc) for his outstanding commitment and leadership during his tenure as Chair. Michael has been instrumental in guiding our board and advancing our mission. We are pleased to share that he will continue to serve on the board, ensuring his valuable insights and experience remain with us.

Additionally, we are thrilled to announce that Adam Grogan, President & COO of Maple Leaf Foods will continue in his role as Vice Chair. Adam’s expertise and dedication have been invaluable to our organization, and we look forward to his ongoing contributions.

We look forward to the innovative ideas and strong leadership that Jeremy Oxley and Adam Grogan will bring to the Advisory Board. Together, we will continue to advance PBFC’s mission of advancing a Canadian plant-based foods industry that is competitive on a global scale to meet the evolving needs of our members, stakeholders, and marketplace.

Plant-Based Foods of Canada, a division of Food, Health & Consumer Products of Canada, acts as a strong collective voice for the companies that make and market plant-based foods to increase awareness with consumers, government, and industry partners of this fast-growing industry, to modernize regulations and make plant-based foods more available.