The Compleat Food Group’s first chief product officer to accelerate growth

The Compleat Food Group has announced the appointment of Mark Howgego as its first chief product officer as the food manufacturer continues to invest in delivering market-leading quality across its categories.

In his new role, Howgego will be focused on accelerating The Compleat Food’s Group impressive growth by driving further focus on maximising quality across its categories and working closely with its customers to deliver exceptional, affordable and sustainable food at every price tier.

Howgego brings a wealth of experience from the UK’s leading FMCG companies to his new role, most recently as commercial and sustainability director at Bighams, where he has led the company’s branded and own label product strategies for the past seven years. He was previously the commercial director at Higgidy, where he was responsible for shaping the company’s commercial strategy and started his career at innocent drinks and Diageo.

The Compleat Food Group says the new role signals another major investment in quality as it continues its journey to become the UK’s no.1 chilled prepared company.

Formed in October 2021, The Compleat Food Group was created from the merger of Addo Food Group and Winterbotham Darby. An acquisition of Wrights Food Group followed in December 2021, and earlier this year the group also acquired SK Foods and Zorba Foods, the category leaders in private label chilled party foods and dips and deli fillings.

In recent years Compleat has grown rapidly, establishing itself as a leading chilled prepared food group in the UK, expanding capabilities and driving category growth with customers through its wide-reaching private label offering alongside number one brands including Pork Farms, Wall’s Pastry, Squeaky Bean, unearthed, Vadasz and Palace Culture.

The group also has leading capabilities in own label pastry, sweet bakery, party food, olives and antipasti, continental meats, dips and sauces and plant-based food.

Mark Howgego, chief product officer at The Compleat Food Group, described The Compleat Food Group as “home to exciting branded and own label products across such a diverse range of categories”.

“There is so much opportunity for further growth,” Howgego assesses. “With an ongoing commitment to quality and creating exceptional food, The Compleat Food Group felt like an ideal place to take the next step in my career, and I am looking forward to working with the company as it enters the next phase of its journey.”

Nick Field, CEO at The Compleat Food Group, said: “Mark’s wealth of experience and his passion for creating great products will be incredibly valuable as we continue in this mission, and we are delighted to welcome him to our team.”

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